Case Study:

Vegan Burger Brothers 

Bright Kitchen

Find out more about Vegan Burger Brothers, the people behind it and how it developed.

Learn and be amazed!


Vegan Burger Brothers | De Pijp

VBB De Pijp is the second kitchen outlet from Bright Kitchen in Amsterdam

  • Type: Dark/Cloud kitchen
  • Location: Amsterdam, Netherlands
  • Food type: Vegan food
  • Busiest day: 170 orders on 1st of Jan
  • Number of staff members: 10
  • Brands operating from outlet: 7



rens Bekkers | Founder


Rens Bekkers worked in the online marketplace sector when he saw the potential of scaling in the food industry by introducing a new concept in the Netherlands: dark kitchens.


In October 2018, Rens launched Vegan Burger Brothers offering 100% vegan food, on popular delivery platforms with the intention to keep the ongoing trend of plant-based products.

Celine Schuurman | Kitchen manager

Celine Schuurman starts her journey at Vegan Burger Brothers as an intern, researching ways to improve the food quality and operations at Bright Kitchen.


As the designer of the E-learning that the company uses she strongly emphasizes on ease, efficiency and quality when onboarding staff. As fate would have it she is now a full-time Kitchen outlet manager for one of the kitchens in Amsterdam.

Orders 

"Vegan Burger Brothers plays a large part in the revenue generated in Quellijnstraat!"


Popularity

"Around 60% of orders come from Vegan Burger Brothers and it is amazing how popular and trustworthy the brand has become over the years. The cost percentages are low, without compromising on quality."


"We frequently participate in promotions that help promote the brand, generate revenue and attract new customers." -

Celine Schuurman


AVERAGE orders per day


over a period of 90 days


60



45

22.80€


Weekday

Weekend

AOV

(excl. VAT)

Revenue

Profit

Gross margin

Revenue

75,000

50,000

25,000

0

Oct 21

Nov 21

Dec 21

Jan 22

Feb 22

Staff costs = 10%

Food costs = 19%

Performance by Data

Disrupting

"Vegan Burger Brothers has proven to be the perfect brand to disrupt the traditional restaurant environment by providing something fresh and quick to customers as fast as possible, in a perfect state"


Data Driven

"As a data driven company we base a large part of our decisions and development on algorithms. In order to be successful we strive to always keep our performance superb"

Rens Bekkers


Delivery time - breakdown

From oven to couch , This is how we do it!

hands on time

2 min

Delivery

14 min

prep time

11.5 min

Packing time

2 min

VBB Hubs

50

40

30

20

10

0

2020

2021

2022

2023

2024

Expanding

By cooking fantastic vegan food products and delivering them within minutes to a customer’ doorstep, Vegan Burger Brothers has managed to disrupt the local restaurant scene and change the minds of many on the quality and tastefulness of vegan dishes. Currently Rens and his team have set their sight on the goal of scaling up to 50 virtual kitchens in the next 4 years.


"By expanding Vegan Burger Brothers we want to contribute to a better planet and a more positive mind set about vegan food."

Rens Bekkers



E-Learning

"Preparing an order has never been this simple!"

- Celine Schuurman


Simplicity

"Preparing a VBB order is quite simple as a lot of the processes are simplified and easy to understand. I think it takes about 5 shifts for staff members to get familiar with the operations and after that it is just building up speed."


Onboarding

"The operational sheets and the E-learning course are a great help for staff to get to know all processes and reduce training and preparation time significantly. It is crucial for employees to start their onboarding with these materials for the best results once live."

Celine Schuurman


98.5% order accuracy

Average rating:

4.6 stars

Quote from customer

Simply WOW! In 2 days, 3 times ordered. The flavors and the variety were enough to get me on board!


Teamwork

"Because of an amazing team, we are able to deliver high quality to customers and that shows on our ratings and reviews!"


Passionate

"The team at VBB is full of young passionate people that are proactive and full of fresh ideas on how to deliver your favorite food to your doorstep, which is what made me decide to join."

Celine Schuurman





avarage rating: 4.6

over a period of 90 days


Let's start a hub in your city?

contact us now!

Via Calendly

barney@brightkitchen.nl

Telephone

+31 20 809 0077

Book a video call

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